The research, commissioned by Casumo, found that one in five men with red hair between the ages of 25-34 have been getting more sexual attention from the opposite sex with the continuing rise of Sheeran’s fame. It was also found that ginger men have been receiving less jokes about their hair colour.

 ”It’s unsurprising that red-heads are attracting more attention now than in previous years,” said a Casumo spokesman. ”Donning fiery red locks are popular among both male and female celebs with stars like Emma Stone and Isla Fisher leading the way for red-headed women.

”Ed Sheeran has shown how his appearance has no affect on his talent and more people are embracing their natural colour.

As well as red-headed men revealing that their confidence had increased, it was also found that a third of women polled  said that their opinion of ginger males had improved since Sheeran’s rise to stardom.

Ed Sheeran